Tag Archives: Affle

Micromax Announces Data Partnership With Affle

Micromax Informatics on Tuesday announced data partnership with mobile audience intelligence and analytics platforms firm Affle to deliver better audience intelligence and blended native advertising solutions to its over 60 million users in India. Affle would leverage its Data Management Platform (mTraction) and ad optimisation platform (MAAS) to deliver data-driven content and ad experiences to Micromax users, theā€¦ Read More »