Tag Archives: brand

Transsion Holdings Launches Its Smart Accessories Brand, Oraimo, in India

In an attempt to take the experience of its consumers to another level, China-based Transsion Holdings on Friday launched its smart accessories brand Oraimo in India. “Oraimo products are already extremely popular in several international markets as they are quite trendy,” Guoli Liu, General Manager of Oraimo, Transsion Holdings, said in a statement. Oraimo will offer affordable accessories such as headphones,… Read More »

Samsung ISOCELL Image Sensor Brand Launched, Dual Camera Setup Demoed at MWC Shanghai

Samsung is at MWC Shanghai, and has used the platform to introduce its new image sensor brand ISOCELL. The image sensor brand is named after Samsung’s own ISOCELL technology, and is aimed at providing high camera output in thin smartphone designs. The company even demoed its dual camera setup technology that uses its ISOCELL technology as well –… Read More »

Tesco to buy Budgens and Londis brand owner Booker

The UK’s biggest supermarket group, Tesco, has agreed to buy the UK’s biggest food wholesaler, Booker Group, in a £3.7bn deal. The firms said the deal would create the “UK’s leading food business”. Booker Group is the UK’s largest cash and carry operator, and supplies everything from baked beans to teabags to 700,000 convenience stores, grocers, pubs and… Read More »

Pinterest Cinematic Pins Boosting Brand Awareness and Purchase Intent

Almost a year ago, Pinterest released a new ad product called ‘Cinematic Pins’. Cinematic Pins, as the name suggests, are effectively video pins – the images move forward and reverse based on user activity as they scroll through the app. This week, via the official Pinterest blog, the platform’s touted the performance of cinematic pins, saying that “businesses… Read More »

Persistent Systems uses social media to establish brand online

Persistent Systems has come a full circle from barring employees from using social media to using it as a recruitment and business generation tool. Half of the enquiries for the company’s eMee division, which focuses on gamification technology, are now coming through social media, said Siddhesh Bhobe, CEO-eMee, Persistent Systems. This is the result of a concerted effort… Read More »