Xiaomi launched the Redmi 4 (review) in India last month for Rs 6,999, and kicked off sales of its latest budget smartphone in its first Mi Home store located in Bengaluru. The device then went on sale via Mi.com and Amazon, where it has been available periodically through flash sales. 91mobiles has now learned that Xiaomi plans to begin selling the Redmi 4 in offline stores as well.
New Delhi-based retailer Ashok Kashyap of Harshit Communication has revealed that the Redmi 4 will be available offline starting next week. Our sources have further confirmed that the device will go on sale in 100 retail stores across New Delhi alone.
In addition, Kashyap revealed that the Redmi 4A (review) is already selling offline for Rs 6,499, a slight markup over its online price of Rs 5,999. The Redmi Note 4 (review) has been selling offline for a while now, priced at Rs Rs 11,499 and Rs 13,499 for the 3GB + 32GB and 4GB + 64GB variants respectively.
The Redmi 4’s offline price isn’t clear at the moment, but it’s safe to assume there will be a markup of around Rs 500 over the online price. Currently, we’ve only been able to confirm the offline sales in New Delhi, but it’s safe to assume that Xiaomi will be following a similar rollout in other cities. Xiaomi had earlier announced offline sales through over 1,500 mom-and-pop stores in the North, and over 700 large format retailers (LFRs) including Sangeetha, Poorvika, Lot Mobile and Big C across the South.