Apple AAPL -0.19% has already given iPhone fans two welcome upgrades in 2019. The company’s pride in its first was only matched by the fury of an enforced second but now Apple has made a third which, for many, will be the most important and surprising of all…
First reported by iGeneration, and now confirmed by MacRumorsthrough leaked internal documents, Apple is finally giving customers the upgrade they have wanted for years: full support for iPhones fitted with aftermarket batteries by third-party repair shops. And the news could save iPhone owners a lot of money.
Having previously turned away owners of iPhones with third-party batteries (regardless of the problem being battery-related or not) now Apple’s Genius Bars and Apple Authorised Service Providers (AASPs) are instructed to service and repair them as normal. Furthermore, if a serious problem is found around the battery, Genius Bars and AASPs will be able to replace the entire phone for just the cost of a new battery at their discretion.
And this news should revolutionise iPhone ownership.
Why? Because Apple is now on record as saying it throttles the performance of iPhones with worn batteries. This can happen as soon as one year old, so upside for owners to now go to their local repairer, saving time and money (iFixit charges just $29) while knowing their Apple support remains intact, is huge. It could also extend the average length of time an iPhone is owned by years.
In fact, the only downside appears to be for Apple itself. Working on third-party batteries won’t be to many technicians’ tastes and it is unlikely to help Apple sell more iPhones and arrest its current slump. That said, the ruling could do something far more valuable: ensure long-term brand loyalty.
And with Apple’s next-generation iPhones looking rather underwhelming, that’s a big deal. Especially since Apple is working on something much more radical that will require customer patience…