3 Core Twitter Strategies That Will Never Die

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But how does one do to develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: 1. SEARCH-BUILDING TWITTER STRATEGIES An important part of any online strategy… Read More »

How to Use Twitter Event Targeting (And Why You Should)

With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting, enabling them to maximize their exposure around trending discussions. Event targeting was launched last July, giving advertisers the ability to focus their campaigns around popular topics and tap into the growing conversation as those events… Read More »

3 Critical Metrics in Measuring Community Engagement

Though the purpose of an online community will differ from company to company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. customer retention, increased revenue, lower support costs) are clearly defined, it’s critical that companies have a strategy to track their progress. By tying customer performance to business-level goals, companies can increase… Read More »

Pinterest Cinematic Pins Boosting Brand Awareness and Purchase Intent

Almost a year ago, Pinterest released a new ad product called ‘Cinematic Pins’. Cinematic Pins, as the name suggests, are effectively video pins – the images move forward and reverse based on user activity as they scroll through the app. This week, via the official Pinterest blog, the platform’s touted the performance of cinematic pins, saying that “businesses… Read More »

Glide releases new video chat messenger app for Windows 10 Mobile

Windows Phone, for most of its lifetime has been plagued with the lack of trendy apps that dominate other app stores. That is not to say there are no supporters of the platform among Silicon Valley’s upstarts however: Slack has a Windows Phone app, and just recently, a more consumer-focused service, Glide, announced a Windows 10 Mobile version… Read More »

Here’s what’s fixed in Windows 10 Build 14295 for PC and Mobile

Microsoft today released Windows 10 Build 14295 to Insiders in the Fast Ring for PCs and Mobile. The latest build of Windows 10 doesn’t introduce any new features, but it introduces a few bug fixes which are listed below: Here’s what’s fixed for PC We fixed the issue that was causing PCs to freeze when plugging in an… Read More »

Windows 10 Mobile preview build 14291 released to more Fast ring Insider devices

Microsoft is now rolling out the Windows 10 Mobile preview build 14291 to nearly all of the devices that are able to receive updates from the Windows Insider program. The one exception is the Lumia 635, which will get the build at a later date. Users will need to be on the Fast ring to see the update.… Read More »

First Wave of iPhone SE and iPad Pro Pre-Orders Go Live

The iPhone SE and the new 9.7-inch iPad Pro were announced on Monday. Now, the devices are available for pre-order in the first wave of countries, which consists of 13 regions. India is not a part of the first wave countries, and will get the new iPhone next month, from April 8 as reported earlier. At a media… Read More »

Apple Pulls iOS 9.3 for Older iPhone and iPad Models After Activation Lock Issue

If you’re unable to update your old iPhone or iPad to iOS 9.3, you’re not alone. Apple has acknowledged an issue with the update, and has also temporarily pulled the software update for select older iOS devices. Earlier this week, several users with older iPhone and iPad models including the iPad 2, iPad 3, iPad 4, and the… Read More »

Japan consumer inflation flat, keeps BOJ under pressure

Japan’s consumer inflation was flat in the year to February as low energy costs and weak consumption put a lid on price growth, government data showed on Friday, keeping the central bank under pressure to top up stimulus although it eased policy less than two months ago. A separate BOJ index calculated by the central bank to strip… Read More »