PUNE: Online web hosting company GoDaddy plans to bring Sellbrite to business users of WhatsApp in India, the company’s chief executive said, as it looks to increase its client base in the country. GoDaddy, which says it has around one million customers in India, said on April 10 that it would acquire Sellbrite, a platform that allows small sellers to list products across online marketplaces such as Amazon and eBay.
“The next thing we are looking to sync up to are WhatsApp and Instagram and for India, Flipkart is part of the roadmap as well,” Scott Wagner said. “We believe having some link between the website and WhatsApp will be a valuable thing for India — that’s something we’re hopeful we can work on and create as that will allow GoDaddy to grow to not just one or two, but 10-20 million customers.”
Small businesses using the GoDaddy platform can now list their products on online marketplaces with just a few clicks and the company plans to launch this service in India soon.
GoDaddy has acquired over 20 companies in the past few years and Wagner said it continued to eye more, including access to some with specific skills around digital identity and linking content on the internet.
On India’s data localisation move, Wagner said payments and health care data should be located within the country as they are regulated, but not other data.
“It’s interesting that data in regulated industries like banking and healthcare which have… different level of data integrity and security, look at those as separate use cases,” he said.
GoDaddy, which started off as a website hosting platform, said it had taken seven years to cross the one million subscriber mark in India and is betting on new initiatives such as its sponsorship of the upcoming cricket World Cup to help it grow faster.
“Part of the reason we continue to invest in India is that even if the ARPU (average revenue per user) is lower than the global average, the ratio between the cost to acquire the consumer and the lifetime value is a good ratio for us,” Wagner said.
Globally, GoDaddy has an ARPU of $150 and about 19 million customers. He did not specify the ARPU for India.
“We’ve doubled our business in the last three years and we’re hoping as more businesses in Tier II and III cities get online in India, we’ll double it or more over the next three years,” he said.
In India, the company is still seen as a low-cost provider of website access, with the majority of customers interested only in a domain name and hosting package. In markets such as the United States, the focus is on sophisticated tools like digital marketing, he said.