Is responsive web design enough? (Hint: No)

By | May 2, 2018

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing.

Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics:

  • A majority of Google searches occur on a smartphone or tablet.
  • 50 percent of local mobile searches are for local business contact information, says Hubspot:
    • According to BrightEdge, 69 percent of mobile searchers stated they were more likely to buy from a brand with a mobile site that addressed their concerns.

    Now, with mobile web design, speed takes precedence over almost any other ranking factor. Unfortunately, I’m not sure if half of the web is seriously optimized for mobile search.

    According to Think with Google, 70 percent of mobile web pages take 7 seconds to load visual content above and below the fold.

    Common mobile site errors include:

    • Blocked JavaScript and cascading style sheets (CSS) files.
    • Failed redirects.
    • Poor graphical interfaces (e.g., tiny text and poor image pixelation).
    • Clunky search functions.
    • Obtrusive interstitials.

    Fixing many of these issues requires investing in a responsive content management system (CMS) and the right configuration for your mobile site.

    Yet many questions remain as to what configuration truly works best for your website. Responsive web design has dominated the industry as the preferred configuration, but as the mobile web becomes more competitive, should the industry move on?

    Is responsive web design enough?


    [Read the full article on Search Engine Land.]

    Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.