Tag Archives: Ads

Facebook Says Users Must Accept Targeted Ads Even Under New EU Law

HIGHLIGHTS GDPR is biggest shakeup in online privacy since birth of Internet Companies face fines if they use personal information without permission Opting out of targeted marketing would not be possible: Facebook Facebook said on Tuesday it would continue requiring people to accept targeted ads as a condition of using its service, a stance that may help keep its… Read More »

Facebook Revamps News Feed to Downplay Links to Websites With Deceptive Ads

Facebook is planning to intensify its crackdown on so-called clickbait websites, saying it will begin giving lower prominence to links that lead to pages full of deceptive or annoying advertisements. The downgrade of the links was expected to take effect beginning on Wednesday on News Feed, the home page of Facebook where people go to see posts from… Read More »

5 Ways to Use Audience Targeting to Improve Your Twitter Ads

The potential of Twitter ads often gets overlooked due to a number of factors. Firstly, marketers do their best to achieve the traffic on Twitter organically. Secondly, Twitter’s ads are too expensive for many advertisers. And third, the number of platforms is growing, and it often ends up being a choice between Snapchat, Instagram, and Twitter for marketers. These… Read More »